Yamaha Motor Europe has launched its new NEO’s campaign that addresses the need felt by an entire generation to get their stress levels down to zero. So NEO’s generation are able to rediscover how important it is to feel fully themselves, sharing authentic moments with others, and above all living in a more sustainable way.
With NEO’s noise, emissions and stress decrease giving space for more positive feelings; the result is a group of young people who are carefree and fun and who share the same passion.
The Armando Testa agency has come up with dynamic and fun creativity combining the emotions of this generation as they ride their NEO’s with the reliability and light-heartedness offered by electric scooters.
NEO’s is presented in its three colours: Midnight Black, Milky White and the new Aqua colour which is the absolute star of this new video in the Move, Live, Love segment. The video strategy closes with the payoff “Move Smart”: an invitation to move around the city in an intelligent, sustainable, simple carefree way.
Client: Yamaha Motor Europe
Agency: Armando Testa Group
Executive Creative Directors: Nicola Cellemme, Georgia Ferraro
Creative Supervisor: Sébastien Sardet
Creative Team: Marcello Maiorana, Mariacarmen Ranieri
Client Service Team: Sascha van der Plas, Martina Conterio
Directors and Photographers: Luciano Consolini, Chiara Ludovica Quadrelli
Producer: Massimo Busato