Yamaha Motor Europe and Armando Testa, the European hub of the Japanese motorcycle manufacturer, continue to race together with the launch of a new brand campaign that rekindles the passion of motorcyclists from all over Europe, who have been forced to park their bikes during quarantine.
The idea for the #RevYourHeartAgain concept was conceived by the agency, and comes directly from brand’s pay off, “Revs your heart”. It evokes the deepest values of belonging of the brand and invites people, to get back in the saddle with the right rhythm, from the heart!
But the strategic and creative partnership between Yamaha Motor Europe and the Armando Testa Group did not stop even during the lockdown. Multi-channel campaigns were designed and implemented for all phases of the emergency during that time, they were adapted to the new scenario, often anticipating new consumer needs, thanks to painstaking and on-going analysis of the market and its recent evolutions.
Such as the social campaign #IStayInMyGarage, capitalising on the trending “Io resto a casa” (“I’m staying home”) and making it personal. In just a few days, thousands of motorcyclists from all over Europe got involved, uploading photos of their stationary motorcycles in their garages. And also #ChangeYourMove, a multi-segment campaign which relaunches 2 and 3 wheels as new forms of fun, covid free, efficient mobility.
With Yamaha Italia, on the other hand, the videocall service You Online Dealer was launched, allowing you to access dealers directly from your own home.
But not only communications focusing on the emergency, in recent months the Armando Testa agency has also created several product campaigns for Yamaha Motor Europe, including Tricity 125, Tricity Family and Tech Max Family.
And for Yamaha Italy, the launch of XMAX 300 Roma Edition: a new gladiator ready to hurtle through the streets of the eternal city.
All the productions were managed by Little Bull Studios, the Group’s production company.
New and exciting challenges are also being planned … always with your hand on the accelerator!
Creative Directors: Nicola Cellemme, Georgia Ferraro
Creative Team: Sebastien Sardet, Alice Franco, Luisa Codispoti, Elisa Marina Melagrani, Gabriella di Stefano, Giulia Richetta
Client Service Team: Sascha Van Der Plas, Nicoletta Pittino, Gabriele Nolfo
Social Media Team: Chiara Guadagnini
Chief strategy officer: Francesco Lucchetta
Digital strategy team: Luca Buonamici
Production Company: Little Bull Studios