Yamaha Motor Europe launches three new editions of the Ténéré 700: World Rally, Extreme Edition and Explore Edition. Creativity developed by the Armando Testa Group.

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Yamaha Motor Europe once again shifts the horizons of adventure with these three new Ténéré 700: Extreme Edition, Explore Edition and World Rally.

The Extreme Edition is designed to go beyond any limit.  The completely adjustable KYB suspension guarantees an incredible off-road experience, combined with the titanium footrests and high mudguards and the rally saddle turn every journey into an adventure seeking out the extreme. And that is exactly the concept of the campaign “Seek your Extreme”, an invitation that closes a video full of exciting riding.  

The Ténéré 700 Explore Edition, on the other hand, combines the character of Yamaha’s adventure motorbikes with innovative design conceived to reach your destination, wherever that might be. The lowered saddle, the KYB suspension and the side pannier supports mean you can far, and exploring your next horizon is precisely what the launch film describes in exciting riding which traverses breath-taking locations. “Explore your Next Horizon” is the concept that closes the creativity.

Finally, the Ténéré 700 World Rally, takes us to the world of legendary Dakar directly inspired by the motorcycles of Stéphane Peterhansel, 14 times champion of the most difficult race in the world. It is precisely Mr. Dakar himself who is the star of the creativity, introducing the new Ténéré. Even after all these years he can’t resist the temptation of the desert and adventure and today in the saddle of his new Yamaha Ténéré 700 World Rally, he can give in to this temptation in the best way possible. Co-starring in the creativity is his partner Andrea Mayer, former rally driver known as “Queen of Sands”. Exciting riding that turns out to be the pursuit of two rally legends, the creativity closes with the thrilling concept: “Legend is Calling”.

The Armando Testa Group developed the creativity for the three videos which are an invitation to discover your own limits horizons and to overcome them every time in synergy with the Production company AT Studios. The campaign will run online video, social and catalogue images.

CREDITS

Client: Yamaha Motor Europe

Agency: Armando Testa Group

Executive Creative Directors: Nicola Cellemme, Georgia Ferraro

Creative supervisor: Sébastien Sardet

Account director: Sascha van der Plas

Account: Martina Conterio

Production Company: AT Studios

Director: Luciano Consolini

Photography: Luciano Consolini, Chiara Ludovica Quadrelli

Photo post-production: Riccardo Corda, Sara Lucchetta

Music: Guido Smider