Lines Specialist is communicating again with a new TV and web ad created by Armando Testa.
Woman of all ages suffer from bladder leaks and with Lines Specialist they can get rid of the mental and physical embarrassment that means they always choose clothes that cover their hips to feel more confident.
What makes this film stand out is the liberating gesture we see from the protagonist at the beginning and then other women of all ages as they copy her. In different social settings such as the gym or a restaurant they all take off a pink sweater and throw it into the air with a smile – finally free to be themselves even with close fitting clothes.
A 3-D demo shows us the innovative technology that turns the liquid into gel inside the pad. Because it is so thin, the only thing that you feel is protection.
The film closes with a symbolic gesture of all the women gathered together getting rid of their pink sweaters:
Lines Specialist, thin protection.
Fater – Lines Marketing Team
• General Manager: Antonio Fazzari
• Associate Marketing Manager: Ione Volpe
• Marketing Manager: Lina Dalberto
• Brand Manager: Filippo Perrone, Marina Morassi
Armando Testa Agency Team
• Creative Directors: Georgia Ferraro, Nicola Cellemme
• Creative Team: Monica Barbalonga, Mariarosa Galleano, Francesca Palazzo
Production Company: Think Cattleya, Little Bull Studios
Media Centre: Media Italia