The latest international ad for Lavazza has now landed in the US on the main American networks. It features a new world on the horizon, ready to welcome rediscovered humanity, looking to the future with positivity, and stands out with the words of Charlie Chaplin in the final of “The great Dictator”.
CNN, Fox News, NBC, MSNBC and many others will run the sixty second commercial created by Armando Testa from 20th July for a month. It has already aired on the web for the US market and has registered almost 25 million views.
This is an important new chapter in the history of Lavazza that interprets, shares and promotes universal values such as respect, inclusion, gender equality and care and attention for the environment in an artistic way.
A global brand vision translated into #TheNewHumanity, the new communication concept, has already been featured in several projects by the Turin based company, including the upcoming Lavazza Calendar.Executive creative director Michele Mariani, creative directors Andrea Lantelme (art) and Federico Bonenti (copy) worked on the campaign for Armando Testa.