In order to send a positive message of closeness and unity during the COVI-19 emergency, the Unipol Group has implemented a series of initiatives to support the country. They also wanted to reiterate their commitment with a special brand, emphasising that pride in all belonging to the same community is the essential driving force to restart again even stronger.
The InTesta agency, part of the Armando Testa Group, which manages the corporate identity projects of the whole Unipol Group, was responsible for designing the new logo. That’s how the Tricolour Edition was created, the logo is highlighted with a swaying flag which then opens up to new perspectives.
This image is full of character and expresses positivity and vision for the future, and with it
InTesta is playing its part in communicating the commitment and ready response of the leading insurance group in Italy, during these times of real need for the Italian people.
Creative Team: Roberto Gresti