The new Riso Gallo commercial by Armando Testa, which launches the new line Bontà Pronte will be on air from Wednesday 25 March. This range of thirteen references can be prepared in just two minutes: rice based where you can use your imagination to enrich the dishes and also ready-made dishes, which you can enjoy straight away.
The TV spot rotates in cuts of 30, 20 and 15 seconds, and it is also an innovation compared to the classic Riso Gallo format as it includes a mix of animation and live action.
To highlight the different ways of preparation and the different consumption occasions, four real life at home situations are illustrated in the ad: three students having fun cooking a quick lunch together. A sweet dinner situation with a father who’s just got in late from work and his daughter. Another more sophisticated candlelight dinner with a couple on their first date. A more informal fourth one, where a family is enjoying a movie night while eating on the sofa.
The sequence of scenes runs along fast and in a fun way to the rhythm of a lively jingle based on an up-dated can-can, with lyrics describing the product features and giving serving suggestions.
“Lots of tasty recipes for anyone with lots of inspiration and little time”.
The singer and star is our one and only testimonial: the legendary Gallo di Riso Gallo.
We also see him at the opening and closing of the spot, in continuity with the communication format.
Creativity by Armando Testa. Production Company The Producers. Live action direction ABNormal. Gallo animation H7-25 Studio. Voice of the Gallo Paolo de Santis. Music by Bobo Marucci.
The television planning by Asset Media agency.