Armando Testa has created the new campaign dedicated to Ayurveda and Hammam wellness rituals from Tesori d’Oriente, part of the Sodalis Group.
Tesori D’Oriente has always been closely linked to the holistic concept of well-being, and for them searching for a body-mind balance is a true philosophy. The brand brings to life real wellness rituals thanks to their Ayurveda and Hammam line of products, which are inspired by ancient beauty recipes and made with natural ingredients,
The film uses elegant, feminine creativity to explore moments of pure relaxation and guides the viewer through a tale with oriental evocations and precious fragrances.
It is an invitation to overcome the frenzy of modern life, to make time for ourselves, the true treasure of our age.
With an impactful visual metaphor, the ad shows the experience of pure pleasure for a woman as she frees herself from the weary ticking of hundreds of clocks, thanks to the intoxicating fragrance of Tesori D’Oriente.
The campaign has been online since October and will be on air in cinemas and main television stations from 15 December.
Creative direction: Nicola Cellemme, Georgia Ferraro
Creative Team: Luisa Codispoti (art), Elisa M. Melagrani (copy)
Client team: Giovanna Pinna, Lidia Fiorelli
Production company: Albatros Film
Directed by: Valentina Bertani
Post Production and Special Effects: Animo